2017 & Welcome to my blog
20 January 2017


If it’s your first time here welcome, my name is Brad Gurney and I’m an amateur photographer who runs a small brand agency in Perth called GURNEY Branding.

Blogging has never come easy to me, I find it quite difficult to create posts about my own life or interests but hey new year, new me I guess. This post is kind of here just to serve as a way of kicking off the blog but I will use the following words to open up a little about what I feel 2017 looks like for me.


January is truly already underway and I’m a little late to the table with a 2017 post but regardless I’m posting something anyway. The way my 2016 ended and 2017 started was phenomenal due to the fact that I spent that time on a road trip from Perth to Alice Springs and back with my amazing wife Leanna, friends and family. It was a fantastic trip with plenty of highs but also some lows (having a wheel and axle come off your car in the middle of nowhere in outback South Australia seems a bit like a low) but it was an experience I wouldn’t trade.

Wheel bearing failure at its finest.

At least the sunset was good while I was waiting in my 3 wheel Jeep.

On a side note I’m always looking for cool spots to shoot and have as much trouble researching as anyone so look out for a future post where I’ll provide some notes on the following places: Nullarbor, Great Australian Bite, West McDonald Ranges, Palm Valley (Finke Gorge National Park), etc.

But enough about the more than 8,000km journey that bridged 2016 and 2017 and onto what I hope to do with my photography in 2017.

What I hope to do in 2017.

Simply get better. I’ve been shooting on and off for a good deal of my life but decided to get a bit more serious as of mid 2015. Since then I’ve watched myself grow as a photographer and enjoy learning new things while continually getting a better understanding of how cameras and light work.

Grow my Instagram following. I know that sounds superficial and it probably is, however the feeling of growing an audience that in some way appear to enjoy the content you produce is very pleasant. As of right now my current follower count is 679 and I hope to have near 1,500 by the year’s end. So feel free to follow my Instagram @cometotheunknown.

Enter into freelance press photography. My favourite photos are old black and white photojournalism photos especially war photos. Leanna won’t let me go to war (funny that) so I’m more than happy to try and find a gig here in Aus or maybe overseas for special assignments. However the timing of this pursuit couldn’t be worse with the current changing landscape or mainstream media (most importantly to me newspapers and magazines). So finding a job with no formal training will prove interesting but the good news is that I’ve already started putting together a bit of a portfolio. You can see some of the photos here on the site.

Tell important stories. Photography is special it gives the ability to capture a moment whether it be 1/4000 of a second to a bulb exposure. We can use that image to remember, tell a story or communicate a message. I love telling stories (which is also probably why I love photojournalism) so I’d love to help important stories be told with my photography in 2017. Whether that be through a freelance press job or personal projects, if I can help an important story be told I’ll hopefully be there.

Phew the end. Finally.

Yes I know this has been a very me heavy post but hey it’s my first blog post so I guess it’s kind of fitting. I look forward to sharing my journey through 2017 with you and hopefully your’s will be as good as I hope mine will.

All the best!

Ps. here’s a photo of Uluru taken on the first day of 2017 which is somewhat fitting for this post.

Uluru at Sunset

Uluru at Sunset