BradGurney was commissioned by Butty’s, a well known Perth based food-truck business to rebrand and refresh their branding. During the process it became obvious that Butty’s had outgrown and matured their current brand image and strategies as plans of restaurants and fixed locations became apparent. BradGurney explored and successfully created their new branding campaign based on this concept or ‘growing up and maturing’ while paying special attention to their existing Brand Equity that has proven successful. After this stage, the Brand’s Essence, Tone of Voice and Core Idea were refreshed, resulting in a meaningful and authentic brand that will last.
Brand Strategy, Brand Refresh Development and Design, Brand Application, Stationery Design.
Time Period: 1.5 months