Hi, we’re BradGurney.
A brand design and strategy agency
based in Perth.

We create brands that are meaningful and authentic.

Brand_positioning_bradgurney

Brand
Development

We buy you a couple of coffees and then our amazing team develops your brand’s DNA (who your brand is, why it matters, what makes it different and what you stand for) and it’s visual, verbal and experiential identity through strategic processes.

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Brand
Management

Your brand and our agency start going steady. We maintain your brand, measure brand equity and make sure your branding is working towards your business objectives and growth.

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Creative
Services

Our Designers can provide creative solutions for every situation including:

  • Identity Design
  • Print and Packaging Design
  • Environmental Design
  • Web and Interactive Design

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Buttys Rebrand

February 12, 2014

Cookies & Cream

A fun and fresh brand was required for dessert based startup Cookies & Cream. We worked closely with the teamRead more →

November 4, 2013

Animo – vocal ensemble

September 16, 2013

Propela business apps

Propela create web and mobile applications that streamline and automate businesses processes. The apps are tailor-made to the needs of each business,Read more →

September 16, 2013

BluCom

BluCom are specialists in pre-provisioning and cabling. BradGurney were approached to launch their new brand. They wanted their brand to communicateRead more →

September 16, 2013

Kimberley

We were tasked with creating the brand for local singer/songwriter Kimberley. Working closely with Kimberley and her management we wereRead more →

September 12, 2013

The Shaanti Project

The Shaanti Project is an initiative by Students of the SIFE UWA program to help those entrapped by Kolkata’s sex tradeRead more →

September 11, 2013

Hayley Taylor Music

Hayley Taylor is a local pop-accoustic singer/songwriter. For the launch of her music video BradGurney were contacted to create aRead more →

September 11, 2013

United Builders

United Builders is a building company birthed from the merging of two smaller building companies. BradGurney was commissioned to designRead more →

September 9, 2013

IDtek

IDtek is a Perth based provider of NFC (near field communication) technology and Marketing. Their dynamic team is responsible forRead more →

September 9, 2013

Legal Care Australia

Legal Care Australia commissioned BradGurney to create their branding campaign.  

September 8, 2013

Kids to School

Collective Hope commissioned us to provide branding for their non-profit project called Kids To School. It’s a program that helpsRead more →

September 8, 2013

Propel Energy – FOR SALE

Propel is a made up renewable energy company that required an identity and annual report to portray the company’s performanceRead more →

September 8, 2013

Orangutan Coffee Co

Orangutan Coffee Co is a supplier of coffee beans to various coffee houses and cafes around Australia. BradGurney were taskedRead more →

September 7, 2013

Collective Hope Church

Collective Hope commissioned us to design the brand following their name change. The church’s various locations and already well establishedRead more →

September 7, 2013

Devoted2

Devoted2 is a non-for-profit using art and design to raise funds and awareness for justice issues. BradGurney waas tasked withRead more →

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Buttys Rebrand

Buttys

BradGurney was commissioned by Butty’s, a well known Perth based food-truck business to rebrand and refresh their branding. During the process it became obvious that Butty’s had outgrown and matured their current brand image and strategies as plans of restaurants and fixed locations became apparent. BradGurney explored and successfully created their new branding campaign based on this concept or ‘growing up and maturing’ while paying special attention to their existing Brand Equity that has proven successful. After this stage, the Brand’s Essence, Tone of Voice and Core Idea were refreshed, resulting in a meaningful and authentic brand that will last.

Services Provided:
Brand Strategy, Brand Refresh Development and Design, Brand Application, Stationery Design.

Time Period: 1.5 months

Buttys business card brandingButtys Lette head brandingbuttys poster branding

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Cookies & Cream

cookies&cream

A fun and fresh brand was required for dessert based startup Cookies & Cream. We worked closely with the team to create a brand that seduced customers into buying their delicious treats.

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Animo – vocal ensemble

animo_logo

We were commissioned by Animo to create a brand that would appear both elegant to the listening audience yet approachable and relaxed to prospective singers. The organic and calligriphic type choice meets this demand well.

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Propela business apps

propela_logo

Propela create web and mobile applications that streamline and automate businesses processes. The apps are tailor-made to the needs of each business, helping them save both time and money. We were commissioned by Propela to create their brand from the ground up including Brand Strategy, Brand Naming, Brand Identity Design, Stationery Design, Web Interface Design and Strategic Messaging.

What we’ve created is a brand that is on message and follows clear strategy throughout every touchpoint and piece of communication.

propela_brand_deisgn_logo_1

brand design, logo design for Propela - BradGurney

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BluCom

BluCom

BluCom are specialists in pre-provisioning and cabling. BradGurney were approached to launch their new brand. They wanted their brand to communicate a professional and innovative approach to all things communication.

blucom_brand_deisgn_2 blucom_brand_deisgn_mug blucom_brand_deisgn

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Kimberley

Kimberley_logo

We were tasked with creating the brand for local singer/songwriter Kimberley. Working closely with Kimberley and her management we were able to create a authentic brand centred around the kind of person and artist Kimberley is. Her brand is extremely personal and you can see the same heart she puts into her music and performing shining through her logo.

kimberley_brand_deisgn_logo_3kimberley_brand_deisgn_logo_2

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The Shaanti Project

Shaanti_logo

The Shaanti Project is an initiative by Students of the SIFE UWA program to help those entrapped by Kolkata’s sex trade . The program consists of UWA business students using their skills to create entrepreneurial and educational outreach projects. The Shaanti Project team contracted BradGurney to design a logo for their project that would be bold and empowering.

shaanti_project_brand_design shaanti_project_brand_design_3 shaanti_project_brand_design_4 shaanti_project_brand_design_2

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Hayley Taylor Music

Hayley_Taylor

Hayley Taylor is a local pop-accoustic singer/songwriter. For the launch of her music video BradGurney were contacted to create a brand for Hayley that portrays her personable and warm style. We also created a promotional flier to advertise the event that was seen in a number of lifestyle and musical publications.

hayleytaylor_brand_deisgn_logo1 hayleytaylor_brand_deisgn_promtional_flier hayleytaylor_brand_deisgn

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United Builders

United_builders

United Builders is a building company birthed from the merging of two smaller building companies. BradGurney was commissioned to design the new company’s identity, livery and stationary. The result is a strong brand showing the company’s ability to create great houses that stand the test of time

unitedbuilders_stationey_design unitedbuilders_brand_design unitedbuilders_livery_design

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IDtek

IDtek_logo

IDtek is a Perth based provider of NFC (near field communication) technology and Marketing. Their dynamic team is responsible for implementing new contactless technology and systems in innovative ways as well creating clever marketing campaigns targeted at phone users with NFC enabled devices. The IDtek team approached BradGurney to create their branding, stationery and other brand touch points.

idtek_brand_deisgn_logo_1 idtek_brand_deisgn_logo_2 idtek_business_card_deisgn_2 idtek_ipad_brand_deisgn_2 idtek_business_card_deisgn_3

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Legal Care Australia

Legal_Care

Legal Care Australia commissioned BradGurney to create their branding campaign.

Business Card design for Legal Care Australia Promotional design for Legal Care Australia External signage for Legal Care Australia External signage for Legal Care Australia

 

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Kids to School

kidstoschool

Collective Hope commissioned us to provide branding for their non-profit project called Kids To School. It’s a program that helps disadvantaged children in developing countries start and continue schooling.

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Propel Energy – FOR SALE

Propel

Propel is a made up renewable energy company that required an identity and annual report to portray the company’s performance over the last financial year. In this scenario they’re a fairly new startup and their main operations pertain to wind farms and hydro-electric dams.

The brand and corporate image were to reflect the dynamism and energetic nature of the industry and portray the company in a way that shows their forward moving and renewable nature. The ‘Propel’ mark portrays all of these things well utilising a bold symbol showing three ‘wings’ to do so. The motion portrayed also works in conveying the renewable function of the company as the wings eventually come full circle.

The report was designed in landscape as the images of the scenery and landscapes go wind farm operations were a major positive on this project. Conveying the scenic value of the wind farms worked much better in a landscape format.

This brand is for sale
Should you wish to purchase this brand feel free to contact us to discuss

propel_branding_design propel_annual_report_design_3 propel_annual_report_design propel_annual_report_design_2

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Orangutan Coffee Co

orangutan

Orangutan Coffee Co is a supplier of coffee beans to various coffee houses and cafes around Australia. BradGurney were tasked with designing a bold and fun brand that was still professional and appetising at the same time.

orangutan_coffee_co_branding_design orangutan_coffee_co_branding_design_3 copy

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Collective Hope Church

collective_hope

Collective Hope commissioned us to design the brand following their name change. The church’s various locations and already well established brand hierarchy are important draw cards. The Design is quite modular allowing for various locations to be added onto the always consistent Collective Hope segment allowing for the brand’s need to grow as locations increase.

The colours and design are youthful and timeless and communicating everything they need to the younger target audience that Collective Hope wishes to attract.

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Devoted2

Devoted2

Devoted2 is a non-for-profit using art and design to raise funds and awareness for justice issues. BradGurney waas tasked with creating and managing it’s campaign. This was a real ‘solutions’ project with packaging that turns into an origami wallet and a single business card that functions as two business cards. This project has received tones of great feedback with people loving how well designed, thought out and creative everything is.

For more information about Devoted2 visit the website devoted2.org or the Facebook page facebook.com/devoted2

devoted2_branding_design devoted2_business_card_design devoted2_packaging_origami_wallet_design devoted2_clothing_tag_design devoted2_promotional_tote_bag_design devoted2_communication_card_design